Vision

We aim to become an international leader in the design and manufacture of premier quality products which are largely, though not exclusively, made of stainless steel.

We do this through creativity in design, innovation and quality manufacturing.

Mission

Our Mission is to provide our clients with innovative products that are derived from modern design best practices.

Our products are fit for function, easy to install and assemble.

Values

Customer Centered

We understand that our customers will care about us, only if we care about them.

We build close interpersonal service based relationships with our customers.

We care about our reputation and we care about our customers reputations also.

Ethical

We pride ourselves on our strong value system, our desire to do the right thing and to respect the needs of all our stakeholders including our society at large.

Brilliant Design

Excellence in design is at the core of our capability.

AEL use a Concurrent Design Process where we focus our solutions around design for manufacturing and design for assembly.

First Class Products

Our customers need products which are right first time. We ensure this by using the latest 3D CAD/CAM solutions. AEL can accurately model and simulate designs in a three dimensional environment.

Predictable Service and Delivery

We are true to our promise. We are flexible to the needs of our customers.

Investment in People

We value our staff and we provide an environment where personal development is encouraged.